Usersnap is a SaaS product that provides a B2B solution which means that our target user is not represented by half the world. Let’s imagine a user, we can call him Larry. He is a typical developer or an entrepreneur working in a startup or an IT company of whatever size. And one of Larry’s problems in the development workflow are the inevitable bugs and glitches that appear here a there across the work process. When he tries to assign these bugs to his teammates he can face his main pain. Most of the bugs can’t be explained clearly so the process of resolving the bugs turns into long chats of misunderstanding and figuring out what and how to do. And here comes Usersnap – the visual bug tracker, which helps to tackle bug tracking and fixing easily and in a short time.
This is how we create a value for Larry. And our main strategy is to deliver this value to all our customers in order to satisfy their needs and pains. And only after that we can get the value back from them in the form of positive feedback, loyalty and profit. So we should focus on our end customer and regard these questions as of paramount importance:
- What are the biggest issues of Larry?
- What makes a good workday for him?
- Who else is involved in the process?
- What are the other systems involved in process?
- What makes a good UX for Larry?
So when a visitor comes to our website he or she should easily get an information and social proof of our product, learn the prices and make a decision about trying Usersnap.