It’s essential to measure the results of design in order to understand if provided a good UX to the users, which helps them to solve their problems and get delight of using the product. There are many ways to receive the results of successful design, and to understand what are the next steps in improving the UX:
- Collect feedback from users (from App Store, via questionnaire and other research methods)
- Collect the data (app usage, App Store stats, back-end, analytics)
- Run usability studies on target audience
Unfortunately, I didn’t move on with the development of the app, so I didn’t have access to all this data. But it was a great and insightful experience for me, that thought me a lot of things:
- In terms of limited budget and timeframe we have to define a minimal set of the most important features and release an MVP in the shortest time.
- User’s needs and goals always have to be aligned with business objectives.
- Thought-out navigation and consistent design provide a cohesive and positive UX.