Design Process

User Research

Design is about problem solving, that's why I put the user at the core of the design process. Every product design process starts from the research of customers and definition of their pains and needs along with business objectives.

Ideation & Scope

Any idea, every decision should be evaluated through the lens of good UX. As a UX designer, I need to discover a clear roadmap to creating value for both the user and the business.

Prototyping & Testing

Prototyping helps to test the idea and evaluate it through the lens of good UX. Interactive prototypes define how users get to a given screen and where they can go when they are done.

High-Fidelity Design

I create thought-out interfaces which are data driven and customer centered. I build high-quality design mockups and know how to effectively provide deliverables and specs to development team.